Dr. E. T. EVANGELINE

Assistant Professor

Department : MAHRM
Phone No : 9176109209
Email : evangeline@mssw.in

Educational Qualification

2017

Ph.D Human Resource (Employee Engagement)

Bharathiar University

2011

M.Phil (Human Resource)

PRIST UNIVERSITY

2006

MBA (Human Resource and Marketing)

Sathyabama Institute of Science and Technology

2004

B.I.S.M (Information Systems and Management

Patrician College of Arts and

Job Experiences

Sep 2006 to April 2008

Senior Executive - HR

Redi Solve

Sep 2009 to April 2020

Assistant Professor, Department of Management Sciences

Vel Tech High Tech Dr.Rangarajan Dr.Sakunthala Engineering College

Seminars, Conferences & Workshops

  • A 14 day AICTE sponsored Faculty Development Program on “Data Analysis for Research” conducted by Vel Tech University from 06.06.2010 to 19.06.2010.
  • A 3 day Staff Development Programme on “Kick-Starting the Entrepreneurship Campus” conducted by National Entrepreneurship Network (NEN) at Sri Ramachandra University from 23.07.2010 to 25.07.2010.
  • A 2 day Staff Development Programme on “Teaching Methodologies” in Vel Tech High Tech Dr.Rangarajan Dr.Sakunthala Engineering College from 19.06.2010 to 20.06.2010
  • A 3 day Workshop on “Brand Management” in SSN College of Management and Communication Applications,SSN Engg College from 3.02.2011 – 5.02.2011.
  • A 3 day Workshop on “Social Media Marketing” in SSN College of Management and Communication Applications,SSN Engg College from 19.09.2013 – 21.09.2013.
  • A one day workshop on “Supply Chain Management” in Madras University on 11.02.2015
  • A one day conclave on “Internet of Daily Life – The Digital Web” conducted by Madras Management Association on 22.11.2017
  • A one day Faculty Knowledge Sharing Program at ICFAI Business School,Chennai on 27.07.2018.
  • A one day conclave on “AI Transformation for India” at Madras Management Association on 15.10.2018
  • AICTE Sponsored two weeks Faculty Development Programme on "Business Metrics and its Application in Business Decisions" at Sri Krishna College of Engineering&Technology,Coimbatore from 08.07.2019-21.07.2019.
  • 5 day FDP on “International Business and Economic Analysis” at SRM Valliammai Engineering College from 11.05,20 to 15.05.20
  • A 2 day FDP on”Virtual Teaching” at University of Madras from 21.02.2020 to 22.05.2020
  • Webinars Attended(COVID PERIOD)
  • Title: Modern Management Practices in the age of data 05.06.2020 - GRT Institute of Engineering and Technology
  • Title: Neuro Linguistic Programming(NLP) 10.06.20 - 16.06.20 - BSA Crescent Institute of Science&Technology
  • Title: Emerging Trends in the Post-COVID World-Role of AI and ML 21.06.2020 - ICFAI Business School,Bangalore

Publications

  • • An article titled "Linking Organization Culture(OC),Motivation and Employee Engagement(EE) in the Indian IT Sector – A Conceptual breakthrough" was published in the Scopus Indexed Journal "International Journal of Pure and Applied Mathematics" in April 2018
  • An article titled "Factors Affecting Purchase Decision of Men’s Shirts in Showrooms – A Study" was published in the UGC Indexed Journal "Shanlax International Journal of Management" in March 2018
  • An article titled "A Structural Equation Modeling Approach to impute relationships between organization culture and Motivation on Employee Engagement" was published in the Anna University Annexure I "Asian Journal of Research in Social Sciences and Humanities" in January 2017
  • An article titled "Organization Culture and Motivation as Instigators for Employee Engagement" was published in the Scopus Indexed Journal/Web of Science Indexed "Indian Journal of Science and Technology" in January 2016
  • An article titled "Leveraging Organization Culture for Employee Engagement-A Key to Competitive Advantage" was published in the Scopus Indexed Journal "Journal of Applied Sciences Research" in January 2016
  • An article titled "Impact of Intrinsic and Extrinsic Motivation towards Employee Engagement" was published in the "Research Journal of Social Science and Management" in August 2015
  • An article titled "Trends In Employee Engagement" was published in the "International Journal Of Applied Management And Business Utility" in January 2014
  • An article titled "A Study on Employee Engagement activities with special reference to Murugappa Group." was published in the "Journal of Empirical Research in Management" in December 2013
  • An article titled "The impact of tangible and intangible rewards on employee engagement" was published in the "Annamalai Journal of Management “Journal of Virtu”, Vol.6" in November 2013
  • An article titled "Sustenance Strategies through Brand Wars" was published in the "International Journal of Applied Management Research" in January 2013
  • An article titled "Occupational Health of Working Mothers" was published in the "Journal of Management and Science" in September 2012
  • An article titled "Stress at the workplace: A feminine perspective in the Indian ITES Context" was published in the "APOTHESIS(Tripude’s National Journal of Business Research" in August 2011
  • An article titled "Creating Brand Icons in the Indian market" was published in "ICFAI Advertising Express" in June 2011
  • An article titled "Brand Preference of fairness cream among women" was published in the"International Journal of Applied Management Research" in June 2011
  • An article titled "HUL ‘s Drive To Rural India" was published in "ICFAI Advertising Express" in February 2011
  • An article titled "Comparison of Service Quality in Private Hospitals Vs Public Hospitals – A Patient’s Perspective" was published in the "International Journal of Applied Management Research" in December 2010

Subjects Taught

  • Business Ethics &CSR.
  • Marketing Management
  • Managerial Behavior and Effectiveness
  • Entrepreneurship Development
  • Principles of Management
  • Organizational Behaviour
  • Human Resource Management
  • Brand Management and Professional Ethics

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